Transitioning into UX from Academia: Online panel discussion with UXPA International and:

  • Elizabeth Allen

  • Amy Bucher

  • Becca Kennedy

  • Jen Romano-Bergstrom

April 12, 2018

The UX Evolution: Former UXPA International president Jen Romano-Bergstrom on the industry’s rapid growth, biggest challenges, and where researchers should be doing even more to break down boundaries.

dscout sat down with Romano-Bergstrom to talk about where UX has been, where it’s going, and the biggest shifts the field needs to make to get to the next level.

Mar 13, 2019

fit small business.png

We’ve scouted the internet for web design and development influencers with a robust social media presence and put together the list below of the Top Web Design and Development Influencers of 2019.

Our goal for this list is to present helpful tips right from the web design and development experts themselves. We found that the influencers listed have outstanding credentials, expertise, and skills pertaining to the business industry, as well as an impressive number of social media followers.

Feb 11, 2019

dscout logo.png

Quick and easy ways to analyze user experience with dscout. It's easier than you might think to harness context-rich qual research for insight into your mobile app experience.

Jen Romano‑Bergstrom, UXPA President and former Facebook/Instagram researcher, shares her “top hits” for quick and powerful insight into how people use your mobile app in real life.

Nov 13, 2018


This installment of the Interview with an Expert Series focuses on the topic of Usability Testing. I had the pleasure of interviewing two experts in the field, Emily Geisen, Survey Methodologist and Usability/Cognitive Testing Manager with RTI International, and Jennifer Romano Bergstrom, the Director of User Experience Research at Bridgewater Associates. Emily and Jennifer came to this field from different avenues, but both have developed a deep appreciation for the value of testing early and often when developing a survey instrument. In the interview, they discuss their career paths, the usability testing process, and much more.

Sept 11, 2018


A group of psychologists launched a battle against a more nebulous foe: the role their profession plays in developing technology that hooks children to social media, video gaming and other digital habits. Jen was interviewed by The Washington Post regarding her views in whether psychologists should be banned from helping to make products better for our littlest users. Will censuring colleagues who work in tech save kids from screen addiction?

Aug 8, 2018

Piloto 151 at UXPA 2018 International Conference Puerto Rico interviewed the UXPA team:

  • Jennifer Romano-Bergstrom – President of UXPA

  • Claudia Gutierrez – Director of Communications

  • Marta del Rio – Regional Director of LatAm

July 2, 2018

aps logo.png

Meet six researchers who are bringing psychological science into creative and practical directions: Their work stands to bolster conservation efforts, improve the usability of consumer products, create optimal indoor settings, improve safety for airline passengers, and much more. Whether testing the bounds of human endurance in a mock spaceship or pioneering the ways in which we interact with social media, these scientists are pursuing projects that serve as prime examples of applied psychological science today. We spoke to experts in neuropsychology as well as clinical, behavioral, developmental, and human factors psychology about what drove them to make their research a reality in the air, underwater, and on center stage. In the Association for Psychological Science, Observer magazine.

May 1, 2018


Ever wondered how Facebook and Instagram get their user experience so right? UX Researcher Jen Romano spills the beans on her working day at the social media giant. Interview by JustinMind about UX, eye tracking, cognitive aging, and women in UX.

Aug 14, 2017


We have come to a point where the word "surveys" no longer triggers images of someone walking door-to-door interviewing people. Cell phones, tablets, and other devices are changing the ways surveys are conducted, though researchers are still discovering the best ways to ask questions. In this episode of the Measure of Everyday Life, the authors of Usability Testing for Survey Research discuss how to improve the ways we ask questions through survey research.

May 3, 2017


Tips on how to design and conduct survey usability tests to assess how well respondents can complete web surveys are offered in a new book co-authored by RTI International and Facebook/Instagram researchers. Press Release for Usability Testing for Survey Research, from RTI.

April 5, 2017

Innovative Mobile Research at Facebook. Panel discussion with UXPA International and:

  • Vivian Takach

  • David Choi

  • Nick Lange

  • Lori Malahy

  • Dave Poole

  • Jen Romano-Bergstrom

June 22, 2016


UX research—or as it’s sometimes called, design research—serves many purposes throughout the design process. It helps us identify and prove or disprove our assumptions, find commonalities across our target audience members, and recognize their needs, goals, and mental models. Overall, research informs our work, improves our understanding, and validates our decisions. In this Complete Beginner’s Guide, we’ll look at the many elements of design research, from interviews and observations, to usability testing and A/B testing. See People to Follow at bottom of page.

March 10, 2016

This week's list contains both true pioneers of the field, as well as some fresh gems both waiting to be followed. We've collected a list of research directors, design directors, leaders and heads – many names for such a prominent position.

March 2, 2016

Eye Tracking the Mobile User Experience webinar

with Key Lime Interactive

May 28, 2015

Women in User Experience panel

with NOVA UX Meetup

May 20, 2015

Unbiased Methods to Understand the User Experience

with ConveyUX

Jan 22, 2015


Eye tracking is getting to be more and more popular and easy to use in usability testing. The eye-tracking technology is getting smaller, more affordable, and easier to use, and with these changes, more and more clients are eager to incorporate it into their UX work. But it is not always a useful methodology, especially when we are testing forms and surveys, where participants may look away while they are filling in their responses. In a recent book chapter in Eye Tracking in User Experience Design, Caroline Jarrett and I explore what eye tracking can tell us about the user experience of forms and surveys. We also discuss when eye tracking is appropriate and when it can be misleading.

Nov 10, 2014

Eye Tracking and UX

with Mobile UX Camp

Sept 20, 2014

Dice logo.png

Interview by To explore a candidate’s traits and familiarity with popular UX research methods and tools, Bergstrom asks these 4 questions during interviews.

June 5, 2014

The Psychology of User Experience

with MoDev UX

May 19, 2014