This installment of the Interview with an Expert Series focuses on the topic of Usability Testing. I had the pleasure of interviewing two experts in the field, Emily Geisen, Survey Methodologist and Usability/Cognitive Testing Manager with RTI International, and Jennifer Romano Bergstrom, the Director of User Experience Research at Bridgewater Associates. Emily and Jennifer came to this field from different avenues, but both have developed a deep appreciation for the value of testing early and often when developing a survey instrument. In the interview, they discuss their career paths, the usability testing process, and much more.


A group of psychologists launched a battle against a more nebulous foe: the role their profession plays in developing technology that hooks children to social media, video gaming and other digital habits. Jen was interviewed by The Washington Post regarding her views in whether psychologists should be banned from helping to make products better for our littlest users.


Piloto 151 at UXPA 2018 International Conference Puerto Rico interviewed the UXPA team:

  • Jennifer Romano-Bergstrom – President of UXPA

  • Claudia Gutierrez – Director of Communications

  • Marta del Rio – Regional Director of LatAm

July 2, 2018


Meet six researchers who are bringing psychological science into creative and practical directions: Their work stands to bolster conservation efforts, improve the usability of consumer products, create optimal indoor settings, improve safety for airline passengers, and much more. Whether testing the bounds of human endurance in a mock spaceship or pioneering the ways in which we interact with social media, these scientists are pursuing projects that serve as prime examples of applied psychological science today. We spoke to experts in neuropsychology as well as clinical, behavioral, developmental, and human factors psychology about what drove them to make their research a reality in the air, underwater, and on center stage. In the Association for Psychological Science, Observer magazine.



Ever wondered how Facebook and Instagram get their user experience so right? UX Researcher Jen Romano spills the beans on her working day at the social media giant



We've come to a point where the word "surveys" no longer triggers images of someone walking door-to-door interviewing people. Cell phones, tablets, and other devices are changing the ways surveys are conducted, though researchers are still discovering the best ways to ask questions. In this episode, the authors of Usability Testing for Survey Research discuss how to improve the ways we ask questions through survey research.


Tips on how to design and conduct survey usability tests to assess how well respondents can complete web surveys are offered in a new book co-authored by RTI International and Facebook/Instagram researchers.



UX research—or as it’s sometimes called, design research—serves many purposes throughout the design process. It helps us identify and prove or disprove our assumptions, find commonalities across our target audience members, and recognize their needs, goals, and mental models. Overall, research informs our work, improves our understanding, and validates our decisions. In this Complete Beginner’s Guide, we’ll look at the many elements of design research, from interviews and observations, to usability testing and A/B testing. See People to Follow at bottom of page.


28 Best UX Researchers You Should Follow

March 2, 2016

This week's list contains both true pioneers of the field, as well as some fresh gems both waiting to be followed. We've collected a list of research directors, design directors, leaders and heads – many names for such a prominent position.


UX Careers panel

with UXPA Seattle

July 15, 2015


The Psychology of User Experience

with MoDev UX

May 19, 2014



Eye Tracking and UX

with Mobile UX Camp

Sept 20, 2014


Eye tracking is getting to be more and more popular and easy to use in usability testing. The eye-tracking technology is getting smaller, more affordable, and easier to use, and with these changes, more and more clients are eager to incorporate it into their UX work. But it is not always a useful methodology, especially when we are testing forms and surveys, where participants may look away while they are filling in their responses. In a recent book chapter in Eye Tracking in User Experience Design, Caroline Jarrett and I explore what eye tracking can tell us about the user experience of forms and surveys. We also discuss when eye tracking is appropriate and when it can be misleading.


Interview by Dice.com: To explore a candidate’s traits and familiarity with popular UX research methods and tools, Bergstrom asks these questions during interviews.