We've come to a point where the word "surveys" no longer triggers images of someone walking door-to-door interviewing people. Cell phones, tablets, and other devices are changing the ways surveys are conducted, though researchers are still discovering the best ways to ask questions. In this episode, the authors of Usability Testing for Survey Research discuss how to improve the ways we ask questions through survey research.
The Psychology of User Experience
with MoDev UX
May 19, 2014
Eye tracking is getting to be more and more popular and easy to use in usability testing. The eye-tracking technology is getting smaller, more affordable, and easier to use, and with these changes, more and more clients are eager to incorporate it into their UX work. But it is not always a useful methodology, especially when we are testing forms and surveys, where participants may look away while they are filling in their responses. In a recent book chapter in Eye Tracking in User Experience Design, Caroline Jarrett and I explore what eye tracking can tell us about the user experience of forms and surveys. We also discuss when eye tracking is appropriate and when it can be misleading.