Jen is the Director of User Experience Research at Bridgewater Associates. She specializes in efficient applications of research methods to ensure scientific rigor is not compromised while working fast to gain actionable results. Jen’s research specialties include usability, eye tracking, survey design, experimental design, and cognitive aging. Jen is an established expert in the field – she teaches graduate-level classes, trains UX professionals, and coaches people who are entering the field. She is co-author of Usability Testing for Survey Research (2017) and co-author/editor of Eye Tracking in User Experience Design (2014). She has held UX positions in both industry (Facebook, Instagram, Fors Marsh Group) and government (US Census Bureau), and has worked as an independent consultant as well.
Jen is an established leader in the UX field: she is currently the Director of Marketing and Communications of the User Experience Professional Association (UXPA) and a Board Member of the UX Quality Certification Center (UXQCC), and she is past President of the UXPA, past President of the DC chapter of UXPA, past President of DC chapter of the American Association of Public Opinion Research (AAPOR), and past Membership Chair for the Pacific chapter of AAPOR (PAPOR). Jen received a Ph.D. in Applied/Experimental Psychology from Catholic University of America.
Jen grew up in CT, spent about 10 years in Washington DC, then moved to San Francisco when she first joined Facebook. After a year, she moved to New York, where she currently lives. When she is not working on improving the UX of products or writing about it, she is traveling the world, teaching her dog new tricks, exploring NY, and sabraging champagne.