I have over 12 years of experience planning, conducting and managing user-centered research projects. I am currently a UX Researcher at Facebook/Instagram, where I work to understand the UX of Facebook and Instagram in emerging markets. I specialize in efficient applications of empirical methods to ensure quality is not lost while working fast to get actionable results. In addition to being a skilled UX researcher and practitioner, I specialize in eye tracking, survey design, experimental design, and cognitive aging.
I have managed teams and projects successfully for years. Prior to Facebook, I led the UX research at Fors Marsh Group, where my team frequently conducted user experience studies across government agencies and industry, many of which included eye tracking. Prior to joining FMG, I completed a postdoc at the U.S. Census Bureau in the Usability Lab, where my work focused on usability of survey data collection and dissemination. And prior to working at the Census Bureau, I studied cognitive aging and lifestyle factors, such as bilingualism and piano playing, that promote healthy cognition in old age at the Cognitive Aging Lab at the Catholic University.
I think it is important to share our work with the larger community. I frequently present research and novel methods at academic and industry conferences, and I publish in peer-reviewed journals, magazines and blogs. I am co-author of Usability Testing for Survey Research (2017) and co-author/editor of Eye Tracking in User Experience Design (2014). I also teach courses on usability testing methods, eye tracking, and survey design.
I have served on User Experience Professionals Association (UXPA) boards for several years – currently as the President of the International UXPA, and previously Director of Marketing and Communications, as well as President, Vice President, and Conference Chair for UXPA-DC. I have also served on American Association for Public Opinion Research (AAPOR) boards for several years – as Membership Chair for the Pacific chapter (PAPOR) and Program Chair and President for the DC chapter (DC-AAPOR). I often work with organizations and the community to organize UX events to help the UX community share knowledge.
I received a Ph.D. and M.A. in Applied/Experimental Psychology from The Catholic University of America and a B.A. in Psychology from Central Connecticut State University. I grew up in CT, spent about 10 years in Washington DC, then moved to San Francisco when I first joined Facebook. After a year, I moved to New York, where I currently live. When I am not working on improving the UX of products or writing about it, I am traveling the world, teaching my dog new tricks, exploring NY, and sabraging champagne.